Look for work that repeats
A recurring report or review can support reminders, file checks, approvals, and exports. A one-time policy change may suit a consulting engagement or a document package better than a subscription. Ask how often the task happens and whether the same person owns it each time. The payment model should fit the work, not the other way around.
Count the current alternatives
A spreadsheet, an internal form, a consultant, or a feature in an existing platform is a real competitor. Ask why a customer would change. Lower setup effort, a clearer report, or support for several clients may matter more than a longer feature list. If the existing process is adequate and cheap, there may be no opening for another product.
Include the cost of handling the information
A small application can still involve sensitive workforce, student, or customer records. Before accepting live data, work out who needs access, what must be retained, how customers can export it, and what you will delete. Security reviews, onboarding, and customer questions take time. A low advertised price can be unprofitable if every account needs extensive help.
Be precise about what the product does
Say whether your tool checks a file, records a decision, drafts from an approved template, or prepares an export. Do not imply that finishing a checklist proves compliance. Customers may need qualified advice about coverage, exceptions, and the decisions behind their records. A product is easier to evaluate when its job and limitations are clear.
Test whether someone will pay
Ask a likely customer to define a useful pilot, identify the buyer, and agree on how the result will be judged. Compare the price with the work you remove and the support you provide. A promising sign is a customer who wants to use the result again. Website visits and praise for the idea are useful signals, but they are not a purchase commitment.
Try it on an opportunity
Compare the researched business opportunities or review the LegiSpark methodology.